Posted on December 19, 2019
Welcome back to the Trident Monthly round-up!
The aim of these monthly posts is to keep you abreast of all the weird and wonderful news and insights to come out of the world of marketing. Every month, our team will pick our favourite campaigns, brand insights and marketing trends that you can use to enhance your marketing knowledge or even as inspiration to delight your audience.
So let’s get cracking with our top stories from December:
10 ways that digital marketing helps your business
How Graphic Design can Boost your Advertising Campaign
In the digital age, it is important to use the most popular platform to advertise your business. Social media is an excellent way to engage with existing and potential customers, aside from relying on optimal website design.
Announcing the Pantone colour of the year 2020
As technology continues to race ahead of the human ability to process it all, it is easy to understand why we gravitate to colors that are honest and offer the promise of protection. Non-aggressive and easily relatable, the trusted PANTONE 19-4052 Classic Blue lends itself to relaxed interaction. Associated with the return of another day, this universal favorite is comfortably embraced.
Messaging app hits new milestone!
What do you think of the new Facebook logo?
Used to represent the parent company that owns; Facebook app, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal and Calibra. Facebook says the goal of including “from Facebook” is to let people know that its apps have “shared infrastructure” and rely on many of the same teams.
Girlguiding badges given an update!
“Girls” lives today are not the same as they were 50 years ago, and we realised the badges and skills they were undertaking needed to reflect that,” says Florence Howell, head of marketing at Girlguiding. Some of our badges, things like hostessing and home skills, just weren’t relevant anymore,” she says, adding that in their place, badges for things like digital design, entrepreneurship and human rights have been introduced. We love these new designs and ideas! Where can we get a mixology badge?
Source: Design Week
Written by Adam Burrage
What else can we do?
Here are a few of many creative services and abilities we have:
By 2020, there will be 2 billion online shoppers around the world.
That’s 2 billion people that trust the internet for every area of their lives. From finding a Christmas gift, sourcing a local plumber or looking for a solicitor at work, the internet is their first step to buying, and this is why every business needs to assess and implement their own digital marketing strategy.
First impressions matter. We live in an extremely visual society, where advertisers compete for attention in a very crowded marketplace. A successful advertising campaign needs to stand head and shoulders above your competitors to attract the attention of new prospective clients and keep them engaged.
A professionally designed piece of collateral plays a crucial role in the triumph of any advertising campaign.