Monthly Roundup – December 2019

Posted on December 19, 2019

Welcome back to the Trident Monthly round-up!

The aim of these monthly posts is to keep you abreast of all the weird and wonderful news and insights to come out of the world of marketing. Every month, our team will pick our favourite campaigns, brand insights and marketing trends that you can use to enhance your marketing knowledge or even as inspiration to delight your audience.

So let’s get cracking with our top stories from December:

10 ways that digital marketing helps your business

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By next year, there will be 2 billion online shoppers around the world. From finding a Christmas gift, sourcing a local plumber, or looking for somewhere to eat, the internet is their first step to buying, and this is why every business needs to implement and assess their own digital marketing strategy. 

How Graphic Design can Boost your Advertising Campaign

English Football

In the digital age, it is important to use the most popular platform to advertise your business. Social media is an excellent way to engage with existing and potential customers, aside from relying on optimal website design.

Announcing the Pantone colour of the year 2020

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PANTONE 19-4052 Classic Blue Instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era. 

As technology continues to race ahead of the human ability to process it all, it is easy to understand why we gravitate to colors that are honest and offer the promise of protection. Non-aggressive and easily relatable, the trusted PANTONE 19-4052 Classic Blue lends itself to relaxed interaction. Associated with the return of another day, this universal favorite is comfortably embraced.

Source: Pantone

Messaging app hits new milestone!

Digital Printing
WhatsApp launches new Business Catalog WhatsApp expansion into the ads realm just passed a new milestone with the new Business Catalog. This allows WhatsApp business users can now showcase their products or services in what amounts to an in-app digital store. The feature is currently available in the US, Brazil, Germany, India, Indonesia, and the UK. If that’s where you are you can set up and customise the catalog via Setting > WhatsApp for Business > Catalog.


What do you think of the new Facebook logo?

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Used to represent the parent company that owns; Facebook app, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal and Calibra. Facebook says the goal of including “from Facebook” is to let people know that its apps have “shared infrastructure” and rely on many of the same teams.


Girlguiding badges given an update!

Digital Printing

“Girls” lives today are not the same as they were 50 years ago, and we realised the badges and skills they were undertaking needed to reflect that,” says Florence Howell, head of marketing at Girlguiding. Some of our badges, things like hostessing and home skills, just weren’t relevant anymore,” she says, adding that in their place, badges for things like digital design, entrepreneurship and human rights have been introduced. We love these new designs and ideas! Where can we get a mixology badge?

Source: Design Week

Rahul Sharma | Trident | Creative | Digital | Print

Written by Adam Burrage

Managering Partner at Trident

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