Welcome back to the Trident Monthly round-up!

The aim of these monthly posts is to keep you abreast of all the weird and wonderful news and insights to come out of the world of marketing. Every month, our team will pick our favourite campaigns, brand insights and marketing trends that you can use to enhance your marketing knowledge or even as inspiration to delight your audience.

So let’s get cracking with our top stories from December:

10 ways that digital marketing helps your business

By next year, there will be 2 billion online shoppers around the world. From finding a Christmas gift, sourcing a local plumber, or looking for somewhere to eat, the internet is their first step to buying, and this is why every business needs to implement and assess their own digital marketing strategy.

Check out the blog here

How Graphic Design can Boost your Advertising Campaign

In the digital age, it is important to use the most popular platform to advertise your business. Social media is an excellent way to engage with existing and potential customers, aside from relying on optimal website design.

Check out the blog here

Announcing the Pantone colour of the year 2020

The aim of these monthly posts is to keep you abreast of all the weird and wonderful news and insights to come out of the world of marketing. Every month, our team will pick our favourite campaigns, brand insights and marketing trends that you can use to enhance your marketing knowledge or even as inspiration to delight your audience.

PANTONE 19-4052 Classic Blue Instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.

As technology continues to race ahead of the human ability to process it all, it is easy to understand why we gravitate to colors that are honest and offer the promise of protection. Non-aggressive and easily relatable, the trusted PANTONE 19-4052 Classic Blue lends itself to relaxed interaction. Associated with the return of another day, this universal favorite is comfortably embraced.

Source: Pantone

Messaging app hits new milestone!

WhatsApp launches new Business Catalog WhatsApp expansion into the ads realm just passed a new milestone with the new Business Catalog. This allows WhatsApp business users can now showcase their products or services in what amounts to an in-app digital store. The feature is currently available in the US, Brazil, Germany, India, Indonesia, and the UK. If that’s where you are you can set up and customise the catalog via Setting > WhatsApp for Business > Catalog.

Source: Falcon.io

What do you think of the new Facebook logo?

Used to represent the parent company that owns; Facebook app, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal and Calibra. Facebook says the goal of including “from Facebook” is to let people know that its apps have “shared infrastructure” and rely on many of the same teams.

Source: about.fb.com

Girlguiding badges given an update!

“Girls” lives today are not the same as they were 50 years ago, and we realised the badges and skills they were undertaking needed to reflect that,” says Florence Howell, head of marketing at Girlguiding. Some of our badges, things like hostessing and home skills, just weren’t relevant anymore,” she says, adding that in their place, badges for things like digital design, entrepreneurship and human rights have been introduced. We love these new designs and ideas! Where can we get a mixology badge?

Source: Design Week

tell us about your project

Monthly Roundup - December 2019

Written By Adam Burrage
Managing Partner at Trident

What is Web Design?

What is Web Design?

Simply it’s the process of mapping, designing and compiling content for use on the Internet. Website design in the current market goes beyond the look and feel of the site to include complex functionality. Web design isn’t only websites, it includes other things such...

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8 Questions we will ask before Designing a Logo

8 Questions we will ask before Designing a Logo

When starting any logo design project, the key to success lies in communication with the client and understanding the client’s business, design preferences and what the logo needs to portray. The only way to do this at the start of the project is to ask the right...

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