our blog
Covering everything from digital to print and anything in the middle – here is our opinion of what’s going on in the fast-moving world of Marketing. All valuable to your business and updated regularly.
8 Questions we will ask before Designing a Logo
When starting any logo design project, the key to success lies in communication with the client and understanding the client’s business, design preferences and what the logo needs to portray. The only way to do this at the start of the project is to ask the right...
SEO – Why Coronavirus Means You Need to Adjust Your Strategy
In the space of a few weeks, the world has moved from most businesses expecting 2020 to be a year when they can finally get on with business after the election in 2019, to Coronavirus turning everything on its head! Everything you thought in January to be true is...
What is Graphic Design?
A big question that needs to be broken down into elements to fully understand. There are 2 main elements Graphic and Design which combined together produce visual communications Graphic “Graphic” is the visual element. It’s expressive, imaginative and artistic...
Why is Branding Important?
Branding is all about the impression you make. If you want to succeed that impression should do 2 things: It should convey what’s special about your business and also show you in a positive light. Here are some of the reasons why branding is important A brand...
Targeted Marketing vs Mass Marketing
Mass Marketing vs Targeted Marketing - What's the Difference? The simple explanation to define the difference between targeted and mass marketing is that mass marketing tries to reach as many people as possible, while targeted marketing attempts to reach a...
Coronavirus – Marketing Actions You Can Take Right Now
As the situation with Coronavirus keeps progressing with every passing day, it’s important you keep a level head. The virus is going to cause a shock to the economy, but businesses should be increasing their marketing activity at this time. Not all marketing activity...
Why The Coronavirus Outbreak Means You Should Not Stop Marketing
With the recent outbreak of the Coronavirus that has swept into Europe, there is no doubt that there will be some disruption to businesses. We don’t fully know exactly how this is going to pan out, but as people in the business community, we should be prepared. There...
The importance of having a responsive website for your business
The importance of having a responsive website for your business A responsive website is a must-have for any business. It enables a website to scale to size according to whatever device it is viewed upon. Here’s why a responsive website is so important. Improved...
5 ways seo and web design go together
When designing your website, SEO should always be in the front of your mind. It’s far easier to design a website that has SEO at the core of the site than go back and retrospectively do SEO on your website at a later date. If you want success online, SEO will form...
3 Web Design Trends For 2020
Web design trends are changing all of the time, but in 2020, we can expect to see graphic designers experiment with new techniques. Let’s take a look at 3 of our favourite website design trends below. 3D models 3D visuals have always been popular, but in the past,...
2020 Graphic Design and Digital Trends
6 Influences for 2020 on Graphic Design and Digital Marketing 1. Generation Alpha Those born during the 2010s are now known as Generation Alpha, and they are a lucrative consumer market. Collectively they are expected to be the wealthiest, most highly-educated and...
Monthly Roundup – December 2019
Welcome back to the Trident Monthly round-up! The aim of these monthly posts is to keep you abreast of all the weird and wonderful news and insights to come out of the world of marketing. Every month, our team will pick our favourite campaigns, brand insights and...
SEO 101: How to rank in this competitive market
Whatever industry you operate in, in the modern world it’s likely your target audience is searching for the services you offer via a search engine. If you haven’t previously paid much attention to how your website is performing in search, now is the time to take a...
10 Ways Digital Marketing Can Help Your Business Grow
By 2020, there will be 2 billion online shoppers around the world. That’s 2 billion people that trust the internet for every area of their lives. From finding a Christmas gift, sourcing a local plumber or looking for a solicitor at work, the internet is their first...
How graphic design can boost your advertising campaign
First impressions matter. We live in an extremely visual society, where advertisers compete for attention in a very crowded marketplace. A successful advertising campaign needs to stand head and shoulders above your competitors to attract the attention of new...
What are the Top 3 Benefits of a Rebrand?
In this fast-paced and ever-changing world, standing still is not an option for businesses that want to be successful, they must adapt to change. Evolve or die as the saying goes. 1. Connecting with a new audience. The biggest advantage of refreshing your look and...
Colour in Graphic Design
When it comes to choosing colours to feature in graphic designs, green has always been a favourite for graphic designers. The psychological pull behind green is strong, with most people associating it with one of two things: nature (which evokes feelings of calm,...
How to use Instagram to market your business
In the digital age, it is important to use the most popular platform to advertise your business. Social media is an excellent way to engage with existing and potential customers, aside from relying on optimal website design. With over 600 million users...
Monthly Roundup – September 2019
Welcome back to the Trident Monthly round-up! The aim of these monthly posts is to keep you abreast of all the weird and wonderful news and insights to come out of the world of marketing. Every month, our team will pick our favourite campaigns, brand insights and...
Learn from Your Competitors for Your SEO
Search engine optimisation (SEO) is a constant race to stay one step ahead of your competitors. Learn from your competitors’ mistakes when they drop in the search results, or react immediately if they suddenly improve their rankings. SEO has a wide range of components...
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