our blog

Covering everything from digital to print and anything in the middle – here is our opinion of what’s going on in the fast-moving world of Marketing. All valuable to your business and updated regularly.

What is Web Design?

What is Web Design?

Simply it’s the process of mapping, designing and compiling content for use on the Internet. Website design in the current market goes beyond the look and feel of the site to include complex functionality. Web design isn’t only websites, it includes other things such...

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8 Questions we will ask before Designing a Logo

8 Questions we will ask before Designing a Logo

When starting any logo design project, the key to success lies in communication with the client and understanding the client’s business, design preferences and what the logo needs to portray. The only way to do this at the start of the project is to ask the right...

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What is Graphic Design?

What is Graphic Design?

A big question that needs to be broken down into elements to fully understand. There are 2 main elements Graphic and Design which combined together produce visual communications Graphic “Graphic” is the visual element. It’s expressive, imaginative and artistic...

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Why is Branding Important?

Why is Branding Important?

Branding is all about the impression you make. If you want to succeed that impression should do 2 things: It should convey what’s special about your business and also show you in a positive light. Here are some of the reasons why branding is important A brand...

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Targeted Marketing vs Mass Marketing

Targeted Marketing vs Mass Marketing

Mass Marketing vs Targeted Marketing - What's the Difference? The simple explanation to define the difference between targeted and mass marketing is that mass marketing tries to reach as many people as possible, while targeted marketing attempts to reach a...

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Coronavirus – Marketing Actions You Can Take Right Now

Coronavirus – Marketing Actions You Can Take Right Now

As the situation with Coronavirus keeps progressing with every passing day, it’s important you keep a level head. The virus is going to cause a shock to the economy, but businesses should be increasing their marketing activity at this time. Not all marketing activity...

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5 ways seo and web design go together

5 ways seo and web design go together

When designing your website, SEO should always be in the front of your mind. It’s far easier to design a website that has SEO at the core of the site than go back and retrospectively do SEO on your website at a later date. If you want success online, SEO will form...

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3 Web Design Trends For 2020

3 Web Design Trends For 2020

Web design trends are changing all of the time, but in 2020, we can expect to see graphic designers experiment with new techniques. Let’s take a look at 3 of our favourite website design trends below. 3D models 3D visuals have always been popular, but in the past,...

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2020 Graphic Design and Digital Trends

2020 Graphic Design and Digital Trends

6 Influences for 2020 on Graphic Design and Digital Marketing 1. Generation Alpha Those born during the 2010s are now known as Generation Alpha, and they are a lucrative consumer market. Collectively they are expected to be the wealthiest, most highly-educated and...

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Monthly Roundup – December 2019

Monthly Roundup – December 2019

Welcome back to the Trident Monthly round-up! The aim of these monthly posts is to keep you abreast of all the weird and wonderful news and insights to come out of the world of marketing. Every month, our team will pick our favourite campaigns, brand insights and...

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SEO 101: How to rank in this competitive market

SEO 101: How to rank in this competitive market

Whatever industry you operate in, in the modern world it’s likely your target audience is searching for the services you offer via a search engine. If you haven’t previously paid much attention to how your website is performing in search, now is the time to take a...

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10 Ways Digital Marketing Can Help Your Business Grow

10 Ways Digital Marketing Can Help Your Business Grow

By 2020, there will be 2 billion online shoppers around the world. That’s 2 billion people that trust the internet for every area of their lives. From finding a Christmas gift, sourcing a local plumber or looking for a solicitor at work, the internet is their first...

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How graphic design can boost your advertising campaign

How graphic design can boost your advertising campaign

First impressions matter. We live in an extremely visual society, where advertisers compete for attention in a very crowded marketplace. A successful advertising campaign needs to stand head and shoulders above your competitors to attract the attention of new...

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What are the Top 3 Benefits of a Rebrand?

What are the Top 3 Benefits of a Rebrand?

In this fast-paced and ever-changing world, standing still is not an option for businesses that want to be successful, they must adapt to change. Evolve or die as the saying goes. 1. Connecting with a new audience. The biggest advantage of refreshing your look and...

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Colour in Graphic Design

Colour in Graphic Design

When it comes to choosing colours to feature in graphic designs, green has always been a favourite for graphic designers. The psychological pull behind green is strong, with most people associating it with one of two things: nature (which evokes feelings of calm,...

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How to use Instagram to market your business

How to use Instagram to market your business

In the digital age, it is important to use the most popular platform to advertise your business. Social media is an excellent way to engage with existing and potential customers, aside from relying on optimal website design. With over 600 million users...

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