Blog

8 reasons to have a responsive website

The use of mobile devices like smartphones and tablets has increased rapidly and they have overtaken the desktop as the primary method of accessing the web. With users accessing the Internet via smartphones and tablets, rather than a desktop computer, the importance of having a mobile-friendly website becomes paramount.

Monthly Roundup – March 2019

We take a look at the most interesting and noteworthy news from the world of marketing, design and business from February 2019.

The Neuroscience Behind Why Mail Cuts Through

It’s long been documented that printed flyers, direct mail, brochures and banners, in the physical world, can create a longer lasting impression than digital communications

Top 5 things you need to know about creating a great website

We take a look at the most interesting and noteworthy news from the world of marketing, design and business in our first roundup for 2019.

Monthly Roundup – January 2019

We take a look at the most interesting and noteworthy news from the world of marketing, design and business in our first roundup for 2019.

5 fabulous colour trends for 2019

Let’s take a look at the colour trends for 2019.

How to improve email marketing campaigns

Email is still a widely used tool in the marketer’s toolbox. It’s relatively low cost and if done well can be a great way to influence, persuade and get your clients to convert either by special offers or downloading content. In fact, according to Econsultancy “Three-quarters of companies agree that email offers ‘excellent’ to ‘good’ ROI,” which proves that this area of marketing is certainly worth your attention”.

2018 Roundup – Best Marketing Campaigns

As 2018 comes to a close, we’re taking a look back at the world of marketing to remember some of the best campaigns that were created over the past year. 2018 was a rather eventful year in the world of advertising and marketing, so choosing a shortlist was rather difficult!

What colour means to a brand

Logos are everywhere. On the clothes we wear, on the phones we use, and on the food we buy —we’re surrounded. Some logos are incredibly straightforward others are more complex.

Have you ever noticed what’s hidden in the logo?

Logos are everywhere. On the clothes we wear, on the phones we use, and on the food we buy —we’re surrounded. Some logos are incredibly straightforward others are more complex.

The importance of being memorable

I read this whilst browsing the internet the other day. The British Merchandise Association recently commissioned a survey to find out which promotional ...

Monthly Roundup – November

Welcome to the Trident Monthly round-up! The aim of these monthly posts is to keep you abreast of all the weird, wonderful news and insights to come out of the world of marketing.

Monthly Roundup – October

Welcome to the first ever Trident Monthly round-up! The aim of these monthly posts is to keep you abreast of all the weird, wonderful news and insights to come out of the world of marketing.

Monthly Roundup – September

Welcome to the first ever Trident Monthly round-up! The aim of these monthly posts is to keep you abreast of all the weird, wonderful news and insights to come out of the world of marketing.

Monthly Roundup – August

Welcome to the first ever Trident Monthly round-up! The aim of these monthly posts is to keep you abreast of all the weird, wonderful news and insights to come out of the world of marketing.

What Brands Can Learn From The Success of Love Island

Summer 2018 in the UK has been a memorable one. The glorious weather was accompanied by England’s best performing team at a World Cup and... Love Island! We look at the commercial success of the reality TV show, and how brands can use the show's success as an inspiration.

Marketing, Plastic & the Trash Isles

LadBible teamed up with Plastic Oceans to raise awareness amongst the younger generation about the sheer amount of plastic pollution in the ocean. There is so much that has gathered in one location in the Pacific Ocean that it has amassed to the size of France!

Why Personalisation in Your Marketing Messages is Important for Your Business

78% of consumers say a personalised message increases purchase intent. It is not good enough anymore to have a one size fits all approach to marketing.

Best 2018 World Cup Campaigns

Rounding up the best and most noteworthy marketing campaigns, to what is perhaps the least hyped and marketed World Cup in recent memory.

Why SEO Is Vital For Your Business In 2018

SEO stands for Search engine optimisation, but what does that actually mean in normal people language? While SEO is not rocket science or brain surgery, it certainly isn’t the easiest paradigm to understand.

How integrated marketing can support your brand growth

Integrated marketing is the term used when combining multiple marketing methods to help achieve your objectives. Whether that’s driving traffic to your product/business, raising awareness of your brand, increasing engagement and interaction, generating new leads to talk to or helping to drive sales.

Combining email and print for better results

Combining e-mail and print is an underused combination by marketers. Adam Burrage explains why it should be done more often.

April Fooled?

Brands love to take part in the April fool antics, and this year it was no different. We took a look at some of 2018's most noteworthy April Fool campaigns.

The words Know Your Customer on a note card pinned to a cork not

Target Audience Profiling

It forms a vital part of your strategic planning which will shape your messaging and creative output as your profiles will separate the people who are likely to listen to you from the people who simply have no interest.

GoodEgg Initiative

We prefer to view it as a broader discipline which encompasses both our company values and our behaviour towards everybody that our business has an impact on, be it directly or indirectly.

We are Hiring!

We are a Midlands based marketing agency going through an exciting transformational period with ambitious plans for the future. We are looking for an organised, extremely creative, ambitious, commercially aware graphic designer to join our family run business.

How To Generate Leads Using Social Media

You might think that Social Media is strictly reserved for sharing personal pictures or tagging your friends in the latest viral meme, however Social Media can be a really powerful business tool if utilised correctly.

Why video is more important than ever to reach your audience

When YouTube first launched, the video was something that was reserved for big brands and big budgets. Now, it’s available to almost anyone, from teenagers in their bedroom to every business across the globe.

A re-position in the market for Special K?

After three long years, Kellogg’s have planned to re-position Special K in the market focusing on the health benefits of the cereal brand rather than the perceptions of a dieting snack. The heart of any business’s success lies in its marketing. Most aspects of a business depend on successful marketing. In this case, brand repositioning of a product.

Where does print fit in 2018, and can it still benefit us?

It’s 28 years since the internet was invented, and during that time print has been touted to be coming to the end time and again. In my 13 years in the marketing world, print has certainly changed in the way that people are using it, and I do recall people telling…

Season’s Greetings

Every year, big brands are keen to maximise their marketing budget, investing huge sums of money into their Christmas advertising campaigns. It has almost become a competition to see who will make the most popular Christmas advert. Well, it’s that time of year again…

Coca-Cola Delights at Christmas

For me, it’s always been the case that I associate the start of the Christmas period with the iconic advert featuring the Coca-Cola truck more than any other brand. It’s just like the song goes, “Holidays are coming”. Sure, I look forward to seeing what John Lewis conjure up but I feel like the magic is dwindling from their adverts and I prefer the anticipation more than their execution now.

MUSCLES. SMELLS. LASERS. COUPONS. GIFS.

I recently found a report that claimed that there are over 3 billion active social media users around the world. That’s a scary number considering that the Earth’s population is estimated to be 7.5 billion people. The average twitter user follows 208 accounts, most of that will be close and distance friends, people you know, your favourite football team or popstar and Piers Morgan.

Three Boys Dressed as Nerds with Mind Reading Helmets

Digital Engagement – why should you care?

With more people globally connected online either on their desktop or through mobiles, grabbing the attention of consumers is more competitive than ever before for marketers. The digital space, of course, extends across various channels, beyond our computers and mobiles, to digital banners in store and on location and the integration between them all.

What’s in our creative locker?