BLOG

Memorable campaigns, brand insights, marketing trends and reviews all mixed with a little personality brought to you by our team. We explore the market to enhance our knowledge so we can delight your audiences. Read all the Trident blogs here and be sure to return, we’ve got a new one every month.

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April Fooled?

April Fooled?

Brands love to take part in the April fool antics, and this year it was no different. We took a look at some of 2018's most noteworthy April Fool campaigns.
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Target Audience Profiling

Target Audience Profiling

It forms a vital part of your strategic planning which will shape your messaging and creative output as your profiles will separate the people who are likely to listen to you from the people who simply have no interest.
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GoodEgg Initiative

GoodEgg Initiative

We prefer to view it as a broader discipline which encompasses both our company values and our behaviour towards everybody that our business has an impact on, be it directly or indirectly.
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We are Hiring!

We are Hiring!

We are a Midlands based marketing agency going through an exciting transformational period with ambitious plans for the future. We are looking for an organised, extremely creative, ambitious, commercially aware graphic designer to join our family run business.
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A re-position in the market for Special K?

A re-position in the market for Special K?

After three long years, Kellogg’s have planned to re-position Special K in the market focusing on the health benefits of the cereal brand rather than the perceptions of a dieting snack. The heart of any business’s success lies in its marketing. Most aspects of a business depend on successful marketing. In this case, brand repositioning of a product.
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Season’s Greetings

Season’s Greetings

Every year, big brands are keen to maximise their marketing budget, investing huge sums of money into their Christmas advertising campaigns. It has almost become a competition to see who will make the most popular Christmas advert. Well, it’s that time of year again…
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Coca-Cola Delights at Christmas

Coca-Cola Delights at Christmas

For me, it’s always been the case that I associate the start of the Christmas period with the iconic advert featuring the Coca-Cola truck more than any other brand. It’s just like the song goes, “Holidays are coming”. Sure, I look forward to seeing what John Lewis conjure up but I feel like the magic is dwindling from their adverts and I prefer the anticipation more than their execution now.
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MUSCLES. SMELLS. LASERS. COUPONS. GIFS.

MUSCLES. SMELLS. LASERS. COUPONS. GIFS.

I recently found a report that claimed that there are over 3 billion active social media users around the world. That’s a scary number considering that the Earth’s population is estimated to be 7.5 billion people. The average twitter user follows 208 accounts, most of that will be close and distance friends, people you know, your favourite football team or popstar and Piers Morgan.
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Digital Engagement – why should you care?

Digital Engagement – why should you care?

With more people globally connected online either on their desktop or through mobiles, grabbing the attention of consumers is more competitive than ever before for marketers. The digital space, of course, extends across various channels, beyond our computers and mobiles, to digital banners in store and on location and the integration between them all.