Our Blogs
Covering everything from digital to print and anything in the middle – here is our opinion of what’s going on in the fast-moving world of Marketing. All valuable to your business and updated regularly.
Digital Marketing for Small Businesses
Small businesses need digital marketing to help them grow. Digital marketing techniques are affordable and effective, making them a must for small businesses with smaller marketing budgets. You can get excellent results from using a variety of digital marketing...
What is SEO in simple words?
If you have a website, then you are going to need to think about Search Engine Optimisation (SEO). In simple terms, SEO is how you optimize your site and your content so that it appears higher up the search engine rankings on sites like Google and Bing for your target...
Three graphic design products which are frequently used in the business world
Great graphic design is essential for all businesses and has a large role to play in the modern on and offline business world. Businesses need the services of graphic designers to create impressive marketing materials that will portray their brand identity across all...
What is Domain Authority?
It’s a well-known fact that the majority of consumers will look up a business online before they choose to invest in their products or services. This means that in order to achieve brand recognition, you need to boost your online presence. Your success could be...
Types of Email Marketing
Emails, we all get them coming in thick and fast in all shapes and sizes Let us take a look at some of the most common types which are being used.whatever your business, be entertaining not boring the aim is to impress and connect with your audience.1. Welcome emails...
Why you should optimise your Google my Business for local SEO
Google my Business is a powerful tool that often gets neglected. Your business is missing out on valuable traffic and enquiries if you are not spending time to optimise your listing. Here’s what you should be doing to improve your Google my Business listing and start...
What is Web Design?
Simply it’s the process of mapping, designing and compiling content for use on the Internet. Website design in the current market goes beyond the look and feel of the site to include complex functionality. Web design isn’t only websites, it includes other things such...
8 Questions we will ask before Designing a Logo
When starting any logo design project, the key to success lies in communication with the client and understanding the client’s business, design preferences and what the logo needs to portray. The only way to do this at the start of the project is to ask the right...
SEO – Why Coronavirus Means You Need to Adjust Your Strategy
In the space of a few weeks, the world has moved from most businesses expecting 2020 to be a year when they can finally get on with business after the election in 2019, to Coronavirus turning everything on its head! Everything you thought in January to be true is...
What is Graphic Design?
A big question that needs to be broken down into elements to fully understand. There are 2 main elements Graphic and Design which combined together produce visual communications Graphic “Graphic” is the visual element. It’s expressive, imaginative and artistic...
Why is Branding Important?
Branding is all about the impression you make. If you want to succeed that impression should do 2 things: It should convey what’s special about your business and also show you in a positive light. Here are some of the reasons why branding is important A brand...
Targeted Marketing vs Mass Marketing
Mass Marketing vs Targeted Marketing - What's the Difference? The simple explanation to define the difference between targeted and mass marketing is that mass marketing tries to reach as many people as possible, while targeted marketing attempts to reach a...
Coronavirus – Marketing Actions You Can Take Right Now
As the situation with Coronavirus keeps progressing with every passing day, it’s important you keep a level head. The virus is going to cause a shock to the economy, but businesses should be increasing their marketing activity at this time. Not all marketing activity...
Why The Coronavirus Outbreak Means You Should Not Stop Marketing
With the recent outbreak of the Coronavirus that has swept into Europe, there is no doubt that there will be some disruption to businesses. We don’t fully know exactly how this is going to pan out, but as people in the business community, we should be prepared. There...
The importance of having a responsive website for your business
The importance of having a responsive website for your business A responsive website is a must-have for any business. It enables a website to scale to size according to whatever device it is viewed upon. Here’s why a responsive website is so important. Improved...
5 ways seo and web design go together
When designing your website, SEO should always be in the front of your mind. It’s far easier to design a website that has SEO at the core of the site than go back and retrospectively do SEO on your website at a later date. If you want success online, SEO will form...
3 Web Design Trends For 2020
Web design trends are changing all of the time, but in 2020, we can expect to see graphic designers experiment with new techniques. Let’s take a look at 3 of our favourite website design trends below. 3D models 3D visuals have always been popular, but in the past,...
2020 Graphic Design and Digital Trends
6 Influences for 2020 on Graphic Design and Digital Marketing 1. Generation Alpha Those born during the 2010s are now known as Generation Alpha, and they are a lucrative consumer market. Collectively they are expected to be the wealthiest, most highly-educated and...
Monthly Roundup – December 2019
Welcome back to the Trident Monthly round-up! The aim of these monthly posts is to keep you abreast of all the weird and wonderful news and insights to come out of the world of marketing. Every month, our team will pick our favourite campaigns, brand insights and...
SEO 101: How to rank in this competitive market
Whatever industry you operate in, in the modern world it’s likely your target audience is searching for the services you offer via a search engine. If you haven’t previously paid much attention to how your website is performing in search, now is the time to take a...
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