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Memorable campaigns, brand insights, marketing trends and reviews all mixed with a little personality brought to you by our team. We explore the market to enhance our knowledge so we can delight your audiences. Read all the Trident blogs here and be sure to return, we’ve got a new one every month.

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April Fooled?

April Fooled?

Brands love to take part in the April fool antics, and this year it was no different. We took a look at some of 2018's most noteworthy April Fool campaigns.
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Target Audience Profiling

Target Audience Profiling

You might think that Social Media is strictly reserved for sharing personal pictures or tagging your friends in the latest viral meme, however Social Media can be a really powerful business tool if utilised correctly.
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#GoodEgg Initiative

#GoodEgg Initiative

You might think that Social Media is strictly reserved for sharing personal pictures or tagging your friends in the latest viral meme, however Social Media can be a really powerful business tool if utilised correctly.
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We are Hiring!

We are Hiring!

You might think that Social Media is strictly reserved for sharing personal pictures or tagging your friends in the latest viral meme, however Social Media can be a really powerful business tool if utilised correctly.
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A re-position in the market for Special K?

A re-position in the market for Special K?

After three long years, Kellogg’s have planned to re-position Special K in the market focusing on the health benefits of the cereal brand rather than the perceptions of a dieting snack. The heart of any business’s success lies in its marketing. Most aspects of a business depend on successful marketing. In this case, brand repositioning of a product.
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Season’s Greetings

Season’s Greetings

Every year, big brands are keen to maximise their marketing budget, investing huge sums of money into their Christmas advertising campaigns. It has almost become a competition to see who will make the most popular Christmas advert. Well, it’s that time of year again…
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Coca-Cola Delights at Christmas

Coca-Cola Delights at Christmas

For me, it’s always been the case that I associate the start of the Christmas period with the iconic advert featuring the Coca-Cola truck more than any other brand. It’s just like the song goes, “Holidays are coming”. Sure, I look forward to seeing what John Lewis conjure up but I feel like the magic is dwindling from their adverts and I prefer the anticipation more than their execution now.