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Memorable campaigns, brand insights, marketing trends and reviews all mixed with a little personality brought to you by our team. We explore the market to enhance our knowledge so we can delight your audiences. Read all the Trident blogs here and be sure to return, we’ve got a new one every month.

Monthly Roundup – August

Welcome to the first ever Trident Monthly round-up! The aim of these monthly posts is to keep you abreast of all the weird, wonderful news and insights to come out of the world of marketing.

What Brands Can Learn From The Success of Love Island

Summer 2018 in the UK has been a memorable one. The glorious weather was accompanied by England’s best performing team at a World Cup and... Love Island! We look at the commercial success of the reality TV show, and how brands can use the show's success as an inspiration.

Marketing, Plastic & the Trash Isles

LadBible teamed up with Plastic Oceans to raise awareness amongst the younger generation about the sheer amount of plastic pollution in the ocean. There is so much that has gathered in one location in the Pacific Ocean that it has amassed to the size of France!

Why Personalisation in Your Marketing Messages is Important for Your Business

78% of consumers say a personalised message increases purchase intent. It is not good enough anymore to have a one size fits all approach to marketing.

Best 2018 World Cup Campaigns

Rounding up the best and most noteworthy marketing campaigns, to what is perhaps the least hyped and marketed World Cup in recent memory.

Why SEO Is Vital For Your Business In 2018

SEO stands for Search engine optimisation, but what does that actually mean in normal people language? While SEO is not rocket science or brain surgery, it certainly isn’t the easiest paradigm to understand.

How integrated marketing can support your brand growth

Integrated marketing is the term used when combining multiple marketing methods to help achieve your objectives. Whether that’s driving traffic to your product/business, raising awareness of your brand, increasing engagement and interaction, generating new leads to talk to or helping to drive sales.

Combining email and print for better results

Combining e-mail and print is an underused combination by marketers. Adam Burrage explains why it should be done more often.

April Fooled?

Brands love to take part in the April fool antics, and this year it was no different. We took a look at some of 2018's most noteworthy April Fool campaigns.

The words Know Your Customer on a note card pinned to a cork not

Target Audience Profiling

It forms a vital part of your strategic planning which will shape your messaging and creative output as your profiles will separate the people who are likely to listen to you from the people who simply have no interest.