Learn from Your Competitors for Your SEO

Posted on August 23, 2019

Search engine optimisation (SEO) is a constant race to stay one step ahead of your competitors. Learn from your competitors’ mistakes when they drop in the search results, or react immediately if they suddenly improve their rankings.

SEO has a wide range of components such as on-page optimisation, link building, content marketing, social media activities, and more. Analysing your competitors’ activities and SEO strategies in these areas can help you plan and shape your own unique vision and strategy.

Chances are your rivals have done a lot of work to get where they are, and you can cover the same ground in a short period of time just by studying their online footprint.

Here are 3 SEO hacks to learn from your competitors

1. Determine their keywords
There are plenty of tools available to help you check which keywords your competitors are targeting and ranking for. Use this information to target the same keywords or find gaps and opportunities that your rivals might have missed.

2. Explore their content strategy
If your competitor’s website is bursting with unique, focused content, take inspiration from their ideas and use it to create something even better. This doesn’t mean that you copy their work. Find out which content performs best and put your own spin on it.

3. Find where they get mentioned
You can uncover thousands of potential link opportunities by finding where your competitors are mentioned online. Replicate their strongest links and gain a high-level view of the strategies and tactics that they’re using with success.

Need a hand with your SEO?
Trident is the leading SEO agency Leicester-wide, offering all services from website design, website development and graphic design to creative campaigns. We’ve got the technical know-how and innovative thinking to create you a website that search engines and your target audience will love.

Want to find out more about working with the best creative agency Leicester-based? Get in touch with a member of our team today.

Rahul Sharma | Trident | Creative | Digital | Print

Written by Adam Burrage

Managing Partner at Trident

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