How to use Instagram to market your business

Posted on September 20, 2019

In the digital age, it is important to use the most popular platform to advertise your business. Social media is an excellent way to engage with existing and potential customers, aside from relying on optimal website design. With over 600 million users [https://blog.hootsuite.com/instagram-statistics/], there is no better platform to get your voice heard. Here we explain how to use Instagram to effectively market your business.

Post regular and relevant content

In order to maintain an active Instagram presence, ensure that you post regularly (preferably daily) and use content that is relevant to your business and followers. For example, if you are a clothing company, then post about the latest colour or style trends, celebrities spotted wearing your products and tutorials.

After the content is posted, be sure to engage with your followers. Respond to their comments, as this will make them feel valued as a customer. In turn, this will make them more likely to use your services or buy your products.

Host an Instagram contest

If you’re an avid Instagram user, you’ve probably seen your followers liking and commenting on major accounts in order to win a free stay at a hotel or food hamper from their favourite brand. Hosting your own contest is a reliable way to get your voice heard and it is an easy, free marketing opportunity.

Ensure that entering the contest involves users uploading your details to their story, as a mere like or comment is unlikely to be seen by a wide audience. Instagram stories are typically used to document important events, so it is sure to grab attention.

Go beyond the brand

Give your customers a unique insight into what you have to offer. If you are a local clothing brand, why not show your customers a photo or video of the factory where their garments are made, or provide an image of your employees packing their order?

This personal touch sets your brand apart from others and will make your services more memorable.

If you’re looking for the best design agency Leicester has to offer, look no further than Trident. Our graphic design agency can help build social media content that will successfully engage with your clientele, as well as providing SEO services and website design.

Rahul Sharma | Trident | Creative | Digital | Print

Written by Adam Burrage

Managing Partner at Trident

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