our blog
Covering everything from digital to print and anything in the middle – here is our opinion of what’s going on in the fast-moving world of Marketing. All valuable to your business and updated regularly.
Paper for printing – a refreshing change for the environment
In recent years, paper marketing material has been in the focus for marketing managers and business owners looking to boost their green credentials. As a company, we also have a number of businesses that we work with that have real values around sustainability and...
Monthly Roundup – August 2019
Welcome back to the Trident Monthly round-up! The aim of these monthly posts is to keep you abreast of all the weird and wonderful news and insights to come out of the world of marketing. Every month, our team will pick our favourite campaigns, brand insights and...
5 Valuable Tips on Getting Your Website to Deliver A Better ROI
The modern business landscape is such that it would be next to impossible to run a profitable business without a website. By definition, it may just be a virtual storefront; however, a robust website that delivers an impeccable customer experience acts as a chief...
Key Elements Of Engaging Content
If you want to attract more customers to your website, you need to get to the top of search engine results with proven SEO (search engine optimisation) strategies. There’s one SEO strategy that will help your website fly through the rankings: regularly updating your...
Responding to Different Kinds of Google Review
These days reviews are incredibly important for businesses as potential customers can gauge how trustworthy their services are. However, what many companies don’t realise is how they respond to reviews, whether positive or negative, is just as important. Here are some...
Do you know your target audience?
A vital part of your marketing strategy has to be audience profiling. Launching a marketing campaign without an idea of who you are talking to is a shot in the dark. The information you have on your audience will ultimately affect the success of your marketing...
5 compelling reasons why small businesses who are looking for growth should outsource their marketing activity
Outside ideas and innovation It’s easy to get stuck in a rut with your marketing or not do as much as you know you should. Using an agency is a great way to break out of this by giving you access to individuals who will have a fresh perspective on your business and...
Monthly Roundup – July 2019
Welcome back to the Trident Monthly round-up! The aim of these monthly posts is to keep you abreast of all the weird and wonderful news and insights to come out of the world of marketing. Every month, our team will pick our favourite campaigns, brand insights and...
Trident Win Big at Awards
We are very proud to announce that Kim Burrage and Adam Burrage were awarded the Directors of the Year in the Family Business category at this year’s Institute of Directors East Midlands Awards. The ceremony, which took place on Thursday 20th June at Winstanley House,...
What can make or break your rebranding?
Rebranding is a great way to refresh an existing company and connect with new audiences. If rebranding is done effectively it can help keep a company current and ahead of market trends. Your company brand is so more than just your company logo. It is the message that...
Monthly Roundup – June 2019
Welcome back to the Trident Monthly round-up! The aim of these monthly posts is to keep you abreast of all the weird and wonderful news and insights to come out of the world of marketing. Every month, our team will pick our favourite campaigns, brand insights and...
2019 is the year of design contradictions
Welcome back to my Monthly blog! This month I took a look at the trend of including Geometry in graphic design. Design helps us understand our world, and trends place us in a time frame or era. The design trends for 2019 which stand out seem to fall in line with every...
Monthly Roundup – May 2019
Welcome back to the Trident Monthly round-up! The aim of these monthly posts is to keep you abreast of all the weird and wonderful news and insights to come out of the world of marketing. Every month, our team will pick our favourite campaigns, brand insights and...
What the incoming Facebook redesign means for businesses
After a brutal 2018 that forced Facebook to admit it hasn’t got the best reputation when it comes to privacy, Mark Zuckerberg has big plans for the social networking platform in 2019: Facebook is being redesigned. The new version of Facebook, codenamed ‘FB5’, will be...
Is It Possible to Apply the Marie Kondo Method to Digital Marketing?
Marie Kondo is a Japanese organising consultant and author. Her latest show on Netflix, Tidying Up With Marie Kondo, has everyone inspired and ready to clean up their lives, but can her theories be applied to your digital marketing? Let’s find out. What is the Marie...
Monthly Roundup – March 2019
Welcome back to the Trident Monthly round-up! The aim of these monthly posts is to keep you abreast of all the weird and wonderful news and insights to come out of the world of marketing. Every month, our team will pick our favourite campaigns, brand insights and...
5 ways to use Geometry in Graphic Design
Welcome back to my Monthly blog! This month I took a look at the trend of including Geometry in graphic design. Geometry is all around us. Everywhere we look we can spot squares, lines, points, triangles, circles, rectangles… And by all means, all of those geometric...
Reasons to Still Include Print in Your Marketing Strategy
With the steady proliferation of digital platforms, traditional media such as print often appears cast aside. Advertisement materials that promote businesses and events can be easily launched on the World Wide Web. However, despite the availability of various digital...
8 reasons to have a responsive website
The use of mobile devices like smartphones and tablets has increased rapidly and they have overtaken the desktop as the primary method of accessing the web. With users accessing the Internet via smartphones and tablets, rather than a desktop computer, the importance...
Top 5 things you need to know about creating a great website
Your website is often the single most important aspect of promoting your business. In an ever-evolving digital world, most businesses big or small point audiences in the direction of their website to learn more about them, whether that’s at networking events handing...
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