Trident August Monthly Round-up

Posted on August 15, 2018

Welcome to the first ever Trident Monthly round-up!

The aim of these monthly posts, is to keep you abreast of all the weird and wonderful news and insights to come out of the world of marketing. Every month, our team will pick our top 5 most memorable campaigns, brand insights and marketing trends that you can use to enhance your marketing knowledge or even as inspiration to delight your audience.

So let’s get cracking with our top 5 from the last 30 days:

World’s Largest Speed Bump by Jaguar Land Rover

The Range Rover Evoque has conquered the world’s largest speed bump found on the streets of London. The excessive traffic calming feature was found in Southwark, London. Drivers approached the speed bump with caution and intrigue but none found a way over due to the excessive size until the Evoque came along. The video stunt is a way for the brand to show that their cars retain their rough-and-tumble offroad pedigree, which most modern Land Rovers are considered not to possess. Land Rover wanted to show that the Evoque can handle more than just busy metropolitan streets and luxury shopping centre parking lots. 

The North Face – Pop-up…in the Italian Alps!?

Very cool experiential marketing campaign by The North Face. The clothing brand is debuting a pop-up showroom in the Italian Alps! The showroom is located 2,100 meters high in the Dolomites in Val San Nicolo and can only be reached by foot. It features jackets and backpacks worn by The North Face athletes, including Alex Honnold, Conrad Anker, Simone Moro and Caroline Ciavaldine. Each item has been restored and contains a message from the athlete. The pop-up store will be at the location for 10 days. We think this is an original and meaningful way of creating a pop up store tailored towards North Face’s adventurous target audience.

Burberry – New Logo

Burberry has changed its logo for the first time in 20 years. Burberry revealed a new logo and archive-inspired print today. The enlisted art director and graphic designer is Peter Saville, who previously worked with Calvin Klein and designed an album cover for Joy Division. “The new logo arrives after Burberry recently incited outrage for admitting to burning unsold clothing stock worth 28 million euros.” The new logo ditched the iconic knight-and-horse icon associated with the brand and replaces it with a simple, typographic logo set in a sans-serif, all-caps typeface. We like the new logo, as it modernises the brand by using a contemporary font and simple yet classy visual.

(Source: GQ, 2018)

Vertical bank cards are becoming a thing

Mobile-only bank Starling has launched a new vertical debit card to “reflect the way people use cards today”. Starling says the vertical orientation has been chosen for people’s intuition and convenience, in terms of slotting cards into ATMs and card machines, or tapping them on readers for contactless payments. The change of design might be minimal, but we see this becoming more and more of a thing, as we live most of our lives in portrait (think about how you use your phone and debit card machines).

(Source: Design Week, 2018)

Greenpeace – Save the oceans

A powerful and hard-hitting print marketing campaign has been launched by Greenpeace, in order to stop the environmental issues caused by plastic in the ocean. The campaign is accompanied by instruction on the Greenpeace website on how you can reduce your plastic usage. Although some may find the pictures used in the campaign distressing, we think this is a great way of getting an important message across. The push to reduce plastic usage has been embraced by many companies worldwide such as Hilton Hotels who will remove plastic water bottles from meetings and events in hotels across the EMEA region. Starbucks has also pledged to reduce their straw usage considerably.

Thanks for reading our first round-up, make sure to keep an eye out for our next one in September!

Rahul Sharma | Trident | Creative | Digital | Print

Written by Rahul Sharma

Junior Account Manager at Trident

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