5 ways to use Geometry in Graphic Design
Posted on April 24, 2019
Welcome back to my Monthly blog!
This month I took a look at the trend of including Geometry in graphic design.
Geometry is all around us. Everywhere we look we can spot squares, lines, points, triangles, circles, rectangles… And by all means, all of those geometric elements have been so widely and joyfully used in graphic design all around the world for ages.
A trend that is extremely effective and striking is to break up photography with geometric designs. Creating a 3D effect in a 2D image, A real eye-catching effect to make portraits more interesting and memorable.
Another way to use geometry in designs is to use it to make up photography. This design takes sections of the larger photograph and moves in into new positions within the original picture. Overlay with wire frame shapes and the effect becomes really striking.
Using grids of different shapes that tessellate can be very effective. Hexagons and Triangles in particular. Use the shapes to highlight key points and logos, and different colours to pull out information.
Israeli energy company launched this print ad to promote green energy. The print ad just seems like a simple black-and-white drawing. However, when you hold it up to sunlight, vibrant colors appear.
Don’t stare at the picture for too long, mind you!
Geometry can also be used to highlight the movement of the physical form. In this example, a wireframe wraps around the dancer to emphasise their posture. This shows real thought when designing, combining geometry with physical movement to create a really unusual effect.
Written by Kim Burrage
Managing Director at Trident
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