SEO consists of multiple strategies, actions, and best practices, all of which have the goal of improving your website’s position in search engines. This is why it’s called search engine optimisation. Here’s why SEO is so important for a business.

SEO is important for any business, to drive traffic, attract potential leads, and help you to perfect your content to turn leads into conversions.

1. An organic search is often the main source of website traffic.

If you have a website for your business, then you want to get as many pairs of eyes on it as possible. With SEO, an organic search that matches the terms you have optimised can drive relevant traffic to your site, getting you more views, more potential leads, and more conversions.

2. SEO builds trust and credibility.

In the early days of SEO, there were lots of shortcuts to help you rank. As the algorithms have got smarter, this isn’t the case anymore. By providing valuable content, you can improve your rankings, building trust and credibility.

3. SEO gives a better user experience.

People don’t want to search for ages for the information or product they need it. By using SEO to make sure you can deliver relevant, valuable content, and give site visitors a good experience and a reason to start on the site. 

4. Local SEO.

People often search using ‘near me’ if they’re looking for a service in their local area. If your business relies on local customers, then it’s good to be seen in the vicinity to build your brand in the local market. Google My Business is the easiest way to rank locally, with information like opening hours and contact details. 

5. Understanding SEO helps you understand the web and ultimately your business leads.

You can get a better idea of why people are coming to your site, what they’re looking for, and how you can deliver what they want. This creates repeat business, loyal customers, and more conversions. 

6. SEO is relatively cheap in the long-term.

A lot of SEO work is done on-page. It’s a long-term strategy that should be incorporated into your website structure and your content. By making SEO a central part of your online presence, it doesn’t have to be expensive. 

7. SEO highlights new opportunities.

You should keep a close eye on the results your SEO is delivering. See what terms people are searching on your site and on search engines to find you. These results can show what your audience is interested in, so you know what content to create to keep bringing them back. 

8. Page one of Google is where you need to be.

Think about your own search engine use. You probably only click on the first few results, and almost certainly don’t go beyond the first page of results. To get traffic, you need to be on the first page of Google when people search a term you have optimised for. SEO can help you get there so you can generate as much relevant traffic as possible.

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Why is SEO important for business?

Written By Adam Burrage
Managing Partner at Trident

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