Branding is all about the impression you make. If you want to succeed that impression should do 2 things: It should convey what’s special about your business and also show you in a positive light.
Here are some of the reasons why branding is important
A brand represents people’s perception of a company’s products, customer service and reputation. A brand is built using many different elements. A colour pallet, a logo, a tone of voice, a USP, they are all used to build a picture and tell a story, giving a company a personality and recognisable identity. It creates an impact making them instantly memorable.
One of the main components of a brand is its logo, the face of the business. It’s what people will recognise. A well-designed logo creates a feeling of professionalism establishing you as an expert in your market place, giving a confident impression of your company.
Branding creates trust, prospects are more likely to buy from a business that appears professional. Your business brand is a promise to your clients, a promise of quality, consistency, competency and reliability
Branding supports your marketing efforts
Branding supports marketing and makes it more effective; it gives a coherent overall look and feel across all the mediums being used. If your website, email, flyers and social media all carry the same look, they will be more effective as a whole – instead of a series of fragmented elements. Effective marketing is what attracts new customers to you, branding is what helps you keep them. branding is an investment, but one which will help you retain clients and reap the rewards in the future.
Brading is excellent for attracting new customers. A business with a reputation of excellent products or services and a solid brand is halfway to converting prospects into customers, and are more likely to get recommendations for new business. A strong brand establishes you as a leader and expert in your market place. People buy from businesses whose brand values and beliefs are similar to theirs. This means it’s even more important to portray your values through your brand image so that you can attract more people like them.
Your brand is what people say about you when you are not in the room”
JEFF BEZOS, FOUNDER OF AMAZON
Branding is important to your staff
For employees, branding can be motivating. If they understand the mission the company is on where it is going what the aims are alongside an identity, that can inspire a sense of pride in them. An office or factory branded up will give a professional look to the outsider but also a sense of belonging to the employee, which will motivate them.
Why you should invest in your branding
Taking time to build a brand especially if you are a small business may seem a costly time-consuming exercise, however, if you want to stand out as an expert professional in your market and have effective memorable marketing campaigns across all media it is an investment well worth making.
We can help your business develop your branding
If you want to improve your branding, we’re here to help you and can work to develop your brand across digital and print. Contact us to find out more about how we can help your business develop its brand.
Why is Branding Important?
Written By Adam
Managing Partner at Trident
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