What colour means to a brand
The power of colour
Ultimately colour is nothing more than perceptions, and only exist in the minds of those experiencing them. They can have a powerful effect on our emotions. The physiology of colour has been widely explored by experts in many fields over many years. While the emotional effect of colour differs from person to person depending on gender, culture and personal experience, there are some general guidelines which have come from many colour psychology studies.
Understanding these guidelines helps in brand design, influencing and shaping customer perception. Supposedly 80% of the information we receive from a logo comes from the colours contained within it.
Here are 6 famous logos and what their brand colours portray
What else can we do?
Here are a few of many creative services and abilities we have: