Emails, we all get them coming in thick and fast in all shapes and sizes

Let us take a look at some of the most common types which are being used.

whatever your business, be entertaining not boring the aim is to impress and connect with your audience.

1. Welcome emails

So, you get a new client or subscriber. It is only polite to introduce yourself. A perfect way to do this is to send a series of welcome emails. The idea is to tell them more about you when they are most receptive to hearing from you.

Aim to wow your new customer, introduce yourself, showcase your brand, say thanks for subscribing, invite them to follow you on social media, ask for their email preferences, ask them how they found you. Inform them of an offer or give them a little gift a discount maybe.

Welcome emails have higher than average open rates and click-throughs.

2. Educational Emails 

These cover topics which are useful and informative. The content should be relevant to your audience and your business. They can be simple or in-depth depending on the topic, the needs of your prospects and your clients. They should always illustrate how your business can solve a problem for your audience or help them meet a goal.

A great example is, a beauty business creating tutorials on how to use their products that can include videos, before and after photographs and links to buy the products.

3. Re-engagement emails 

These are designed to reconnect with clients who have lapsed and encourage them to re-engage with your business. A good way to do this is to use a subject line of “we miss you” and an introduction to a new product or service or special offer.

4. Time-sensitive Emails 

These are used to promote time-sensitive offers. This could be for something with limited availability or a discount which is only available for a certain period. When sending these the time-sensitivity needs to be made clear in the subject line this should then create a sense of urgency and encourage the client or prospect to engage. 

5. Receipt Emails 

It is generally good practice to send a receipt of order email and it is always good to thank clients for buying from you. These can also be used to promote different products similar to those purchased or to try to get that second purchase. Including a voucher to be used on their next purchase can also be a good tactic.

6. Feedback /Review Emails

Once you have made a sale it is always good to get feedback about your product or service. Customer reviews and testimonials are great marketing collateral. To encourage clients to fill them in make these emails simple and easy to follow by asking a few clarifying questions. Anything too long can be off-putting and ignored.

When sending any of these types of email it is essential to make sure they portray your business in the best possible light. Make sure the branding is consistent across all your communications so that the recipients can trust the email.  Make them interesting and engaging use professional graphics, imagery and video. Whatever your business, be entertaining not boring the aim is to impress and connect with your audience.

If you’re looking to send an email campaign, and need help to plan where to start – at Trident we take the whole project from planning, design through to completion. Contact us to find out more about how we can help you with your email plan.

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types of email marketing

Written By Kim Burrage
Managing Director at Trident

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