Reasons to Still Include Print in Your Marketing Strategy
Posted on March 29, 2019
With the steady proliferation of digital platforms, traditional media such as print often appears cast aside. Advertisement materials that promote businesses and events can be easily launched on the World Wide Web. However, despite the availability of various digital options, creative design agencies believe that traditional marketing methods are still as effective. Below are some of the reasons why print media can make a lasting impact with consumers.
1. More cost effective
Although digital marketing offers a number of benefits, maintaining your online presence can be expensive. On the other hand, traditional print marketing has cost-effective options. Contracting a graphic design agency to create your business cards or flyers can help your business grow significantly. The print materials they produce can be handed out strategically to prospective clients.
2. More noticeable
With the digital space getting overcrowded, you can carve out a niche by using printed materials. Publications, brochures and posters are tangible items that easily capture an audience’s attention. They can stay in offices or homes for months or even years after they are received. Its sensory appeal is something that digital screens cannot compete with.
3. More reliable
As the credibility of items online becomes more and more of an issue, print media gives a better sense of legitimacy. Before printed materials are distributed, it has to go through comprehensive fact checking to ensure that the information shared is correct. This is important nowadays as some people who produce online content have the tendency to overlook important details that must be edited.
4. Establishes branding
Creative agencies know the importance of having a well-recognised business. Producing printed publications and other materials can help establish your brand. It allows you to bring the aesthetic qualities of font, colours, images and texture that help in boosting brand recognition.
5. Targeted reach
Advertising using printed materials is a smart approach to share your business information with those who haven’t noticed your presence yet. Flyers can be distributed in areas with high foot traffic or places near your target audience. This way, you can be assured that the money invested in promotion can yield maximum returns for your business.
Written by Adam Burrage
Managing Partner at Trident
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