Key Elements of Engaging Content

Posted on June 19, 2019
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If you want to attract more customers to your website, you need to get to the top of search engine results with proven SEO (search engine optimisation) strategies.

There’s one SEO strategy that will help your website fly through the rankings: regularly updating your content.

But there’s no point starting a blog that no one’s going to read. Here are 3 top tips for creating engaging content for your website.  

1. Have a purpose

Everything you write needs to have a purpose. Otherwise, what’s the point in writing it?

This isn’t just the subject either. It’s the goal you want your content to achieve, who you want to read it and the action you want people to take afterwards.

Have this in mind before you write and you’ll find that you’ll create more engaging content that helps you achieve your goals.

2. Talk to your audience

Your content is made for your audience and no one else.

That means you need to talk to them as you write. And we mean talk TO them, not AT them. Imagine you’re sat down having a face-to-face conversation with them. This is the tone and language you need to write in.

This involves understanding your customers, how they speak and what they’re interested in.

3. Don’t overcomplicate it

Reading your content should be enjoyable, not hard work.

So, make it easy for your audience to understand. Drop the jargon, the complex language and explain everything in a simple way. That way, users can actually interact with your content and take home something valuable.

No website?

Don’t worry, we’ve got you covered. If you don’t feel like trying to master website design , you can turn to Trident – the graphic design agency Midlands businesses rely on.

Ready to get started? Get in touch with our team today.

Rahul Sharma | Trident | Creative | Digital | Print

Written by Adam Burrage

Managing Partner at Trident

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