Creative • Digital • Marketing Automation • Social Media • SEO

Independent Freight

Independent Freight is an international freight forwarding business, based in the Midlands but working globally – importing and exporting goods for their clients to every corner of the planet.

The Background

They approached Trident to raise awareness of the business, increase leads and conversations with new clients and prospects.

From surveying their clients we identified that we needed to increase communication around freight and global customs issues and to work on their site to increase traffic via Search Engine Optimisation.

Monthly Marketing Retainer and SEO

Working against a monthly budget of hours, over the last 10 months – we have planned and executed on objectives that we set each month in the retainer meeting.

In addition, we have worked consistently on the website – via Search Engine Optimisation, writing relevant content to improve the ranking and boosting traffic via on-site and off-site work.

Email Marketing and Marketing Automation

Each month, we communicate content to their database to promote key topics around freight to raise awareness of what is going on and keeping their clients and prospects informed – particularly with Brexit causing a number of worries for their clients.

Using marketing automation, we’ve been able to send more relevant content to clients that have been interested in particular promotions around sea and air-freight.

Results

The search engine optimisation has increased organic traffic by 450%, overall engagement with the site has massively increased and new leads have enquired via the contact form. The open rates and click through for emails are really healthy for a client in their sector – and lapsed clients have returned as a result.

David Hooper, Director

– Independent Freight

“We have worked with Trident for a number of years and have always received very good and valuable service – I can highly recommend them for any business looking for marketing advice and support”