Creative | Print

Gideon News

APRIL 2017

Creative | Print

Gideon News

APRIL 2017

Gideon news

Gideons came to us for a re-design of their magazine. They entrusted Trident to create a more accessible and engaging print whilst retaining a similar design and feel.

CREATIVE PROCESS

Gideon news

Gideons came to us for a re-design of their magazine. They entrusted Trident to create a more accessible and engaging print whilst retaining a similar design and feel.

CREATIVE PROCESS

What was the problem?
How did we delight them?
How’d it do?

HOW’D IT DO?

Our updating of the magazine has been universally well received by Gideon and their readers.

OUR CREATIVE PROCESSS

What was the problem?

Gideon News is a members news magazine that was traditionally produced in A5 format. They wanted to make their output easier to read so the decision was made to switch to A4 instead. Our task was to update their design to reflect this change and also to up their social media presence within the magazine.

How did we delight them?

This magazine has the broadest readership – from people in their 20s through to readers well into their 70s – so we had to be mindful of that. We created a design that was bold and modern but yet not too off-putting for the older readership. This included making pictures bigger and giving the text a lot more room to breathe and be noticed. The end result is a smart, clean design with a contemporary twist. We’re also producing a large print version for those with reading difficulties.