Creative | Print

G Adventures
Passport

APRIL 2017

Creative | Print

G Adventures
Passport

APRIL 2017

G Adventures Passport

The travel giants came to Trident for assistance with print management, to envoke the feeling of travel and authenticity from the print run.

G Adventures Passport

The travel giants came to Trident for assistance with print management, to envoke the feeling of travel and authenticity from the print run.

CREATIVE PROCESS

What was the problem?
How did we delight them?
How’d it do?

HOW’D IT DO?

G Adventures have told us that their new trips are selling very well and that they got a lot of very positive feedback from their customers

OUR CREATIVE PROCESSS

What was the problem?

G Adventures, the world’s greatest adventure travel company, wanted to hit their customer base with news of their latest trips. And because it’s all about travelling to exotic places to try something radically different from your usual holiday, they wanted a direct mail piece in the style of a passport.

How did we delight them?

In order to get the most engagement we needed to maximise the experience for the fans not only at the ground but also reach a wider audience away from the event.