EMC WEBSITE DESIGN AND DEVELOPMENT
WHAT WAS THE PROBLEM?
East Midland Coating are experts in their field, often supplying parts to the fast-moving automotive industry. However, their previous website wasn’t living up to expectations and needed a new lease of life to engage with new audiences and work across all devices. The website wasn’t driving as many leads as it could have, so we needed to address the user experience.
HOW DID WE DELIGHT THEM?
The website was brought up-to-date, with a slick design that takes the user on a journey through their range of services. We were also mindful of the fact that their customers come from a really wide range of industries, from Automotive to Construction, through to Bakeware. We wanted those users to find their way to the services relevant to them with the least amount of clicks to reach the information and find out how to enquire.