Our Blogs

Covering everything from digital to print and anything in the middle – here is our opinion of what’s going on in the fast-moving world of Marketing. All valuable to your business and updated regularly.

Key Elements Of Engaging Content

Key Elements Of Engaging Content

If you want to attract more customers to your website, you need to get to the top of search engine results with proven SEO (search engine optimisation) strategies. There’s one SEO strategy that will help your website fly through the rankings: regularly updating your...

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Responding to Different Kinds of Google Review

Responding to Different Kinds of Google Review

These days reviews are incredibly important for businesses as potential customers can gauge how trustworthy their services are. However, what many companies don’t realise is how they respond to reviews, whether positive or negative, is just as important. Here are some...

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Do you know your target audience?

Do you know your target audience?

A vital part of your marketing strategy has to be audience profiling. Launching a marketing campaign without an idea of who you are talking to is a shot in the dark. The information you have on your audience will ultimately affect the success of your marketing...

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Monthly Roundup – July 2019

Monthly Roundup – July 2019

Welcome back to the Trident Monthly round-up! The aim of these monthly posts is to keep you abreast of all the weird and wonderful news and insights to come out of the world of marketing. Every month, our team will pick our favourite campaigns, brand insights and...

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Trident Win Big at Awards

Trident Win Big at Awards

We are very proud to announce that Kim Burrage and Adam Burrage were awarded the Directors of the Year in the Family Business category at this year’s Institute of Directors East Midlands Awards. The ceremony, which took place on Thursday 20th June at Winstanley House,...

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What can make or break your rebranding?

What can make or break your rebranding?

Rebranding is a great way to refresh an existing company and connect with new audiences. If rebranding is done effectively it can help keep a company current and ahead of market trends. Your company brand is so more than just your company logo. It is the message that...

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Monthly Roundup – June 2019

Monthly Roundup – June 2019

Welcome back to the Trident Monthly round-up! The aim of these monthly posts is to keep you abreast of all the weird and wonderful news and insights to come out of the world of marketing. Every month, our team will pick our favourite campaigns, brand insights and...

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2019 is the year of design contradictions

2019 is the year of design contradictions

Welcome back to my Monthly blog! This month I took a look at the trend of including Geometry in graphic design. Design helps us understand our world, and trends place us in a time frame or era. The design trends for 2019 which stand out seem to fall in line with every...

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Monthly Roundup – May 2019

Monthly Roundup – May 2019

Welcome back to the Trident Monthly round-up! The aim of these monthly posts is to keep you abreast of all the weird and wonderful news and insights to come out of the world of marketing. Every month, our team will pick our favourite campaigns, brand insights and...

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What the incoming Facebook redesign means for businesses

What the incoming Facebook redesign means for businesses

After a brutal 2018 that forced Facebook to admit it hasn’t got the best reputation when it comes to privacy, Mark Zuckerberg has big plans for the social networking platform in 2019: Facebook is being redesigned. The new version of Facebook, codenamed ‘FB5’, will be...

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Monthly Roundup – March 2019

Monthly Roundup – March 2019

Welcome back to the Trident Monthly round-up! The aim of these monthly posts is to keep you abreast of all the weird and wonderful news and insights to come out of the world of marketing. Every month, our team will pick our favourite campaigns, brand insights and...

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5 ways to use Geometry in Graphic Design

5 ways to use Geometry in Graphic Design

Welcome back to my Monthly blog! This month I took a look at the trend of including Geometry in graphic design. Geometry is all around us. Everywhere we look we can spot squares, lines, points, triangles, circles, rectangles… And by all means, all of those geometric...

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Reasons to Still Include Print in Your Marketing Strategy

Reasons to Still Include Print in Your Marketing Strategy

With the steady proliferation of digital platforms, traditional media such as print often appears cast aside. Advertisement materials that promote businesses and events can be easily launched on the World Wide Web. However, despite the availability of various digital...

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8 reasons to have a responsive website

8 reasons to have a responsive website

The use of mobile devices like smartphones and tablets has increased rapidly and they have overtaken the desktop as the primary method of accessing the web. With users accessing the Internet via smartphones and tablets, rather than a desktop computer, the importance...

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Top 5 things you need to know about creating a great website

Top 5 things you need to know about creating a great website

Your website is often the single most important aspect of promoting your business. In an ever-evolving digital world, most businesses big or small point audiences in the direction of their website to learn more about them, whether that’s at networking events handing...

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The Neuroscience Behind Why Mail Cuts Through

The Neuroscience Behind Why Mail Cuts Through

It’s long been documented that printed flyers, direct mail, brochures and banners, in the physical world, can create a longer lasting impression than digital communications. Particularly with people spending over 24 hours a week online as we’re constantly bombarded...

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Monthly Roundup – January 2019

Monthly Roundup – January 2019

Welcome back to the Trident Monthly round-up! The aim of these monthly posts is to keep you abreast of all the weird and wonderful news and insights to come out of the world of marketing. Every month, our team will pick our favourite campaigns, brand insights and...

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5 Fabulous Colour Trends For 2019

5 Fabulous Colour Trends For 2019

Colour, it’s everywhere, it’s an instant form of communication strong and emotive. In today’s fast-paced world, it’s even more important as first impressions count for so much. At a glance colour can calm the eye or distract it, it can change thoughts and emotions....

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