A re-position in the market for Special K?

A re-position in the market for Special K?

Facebook Twitter LinkedIn A re-position in the market for Special K? After three long years, Kellogg’s have planned to re-position Special K in the market focusing on the health benefits of the cereal brand rather than the perceptions of a dieting snack. The heart of...
Where does print fit in 2018, and can it still benefit us?

Where does print fit in 2018, and can it still benefit us?

Facebook Twitter LinkedIn  Where does print fit in 2018 and can it still benefit us? Adam Burrage | Managing Partner at Trident 11th Janary 2018 It’s 28 years since the internet was invented, and during that time print has been touted to be coming to the end time and...
Season’s Greetings

Season’s Greetings

Facebook Twitter LinkedIn        Seasons Greetings – My Favourite Festive Ad’s in 2017 James Axon | Junior Account Executive at Trident 22nd December 2017 Every year, big brands are keen to maximise their marketing budget, investing huge sums of money into...
Coca-Cola Delights at Christmas

Coca-Cola Delights at Christmas

Facebook Twitter LinkedIn        Coca-Cola: A brand that delights at Christmas. Jordan Foster | Account Director at Trident 11th December 2017 For me, it’s always been the case that I associate the start of the Christmas period with the iconic advert featuring the...
MUSCLES. SMELLS. LASERS. COUPONS. GIFS.

MUSCLES. SMELLS. LASERS. COUPONS. GIFS.

Facebook Twitter LinkedIn        MUSCLES. SMELLS. LASERS. COUPONS. GIFS. James Axon | Junior Account Executive at Trident 17th November 2017 Social media marketing helps to validate your brand. A company’s social media presence, when done correctly, tells...
Digital Engagement – why should you care?

Digital Engagement – why should you care?

Facebook Twitter LinkedIn  Digital Engagement – why should you care? Adam Burrage | Managing Partner at Trident 10th November 2017 With more people globally connected online either on their desktop or through mobiles, grabbing the attention of consumers is more...