Branding | Website

ABSOLUTE COCONUT

NOVEMBER 2017

Branding | Website

ABSOLUTE COCONUT

NOVEMBER 2017

ABSOLUTE COCONUT

Absolute Coconut were launching their coconut products in the UK market. They also needed a brand that would resonate with the audience in this country. They approached Trident for branding and a new e-commerce website.

HOW’D IT DO?

The new branding has been well received online and in the distribution channels, and it’s now time to build on this success and publicise the brand and the Absolute Coconut messaging to deliver sales.

Click here to view website

ABSOLUTE COCONUT

Absolute Coconut were launching their coconut products in the UK market. They also needed a brand that would resonate with the audience in this country. They approached Trident for branding and a new e-commerce website.

CREATIVE PROCESS

    What was the problem?
    How did we delight them?

HOW’D IT DO?

The new branding has been well received online and in the distribution channels, and it’s now time to build on this success and publicise the brand and the Absolute Coconut messaging to deliver sales.

Click here to view website

WHAT WAS THE PROBLEM?

Absolute Coconut produce some really ethical, and wholesome coconut products.

The branding that was used in France was not something that would translate over to the UK market, so they approach Trident to come up with an up-market brand that would perform for the UK audience, plus an website to allow them to sell their products online, and push traffic from their social media channels.

WHAT WAS THE PROBLEM?

Absolute Coconut produce some really ethical, and wholesome coconut products.

The branding that was used in France was not something that would translate over to the UK market, so they approach Trident to come up with an up-market brand that would perform for the UK audience, plus an website to allow them to sell their products online, and push traffic from their social media channels.

HOW DID WE DELIGHT THEM?

The target audience that we were given was one of health conscious individuals, with some disposable income to spend on healthier food choices and sustainable cosmetics. It needed to appeal to clients that would shop at Waitrose or Jo Malone.

We created a clear, recognisable logo and used fonts that would translate across packaging and online.

Once the branding was confirmed, a fully responsive e-commerce website was built, with simple navigation and a fantastic user experience to ensure that products were easy to find.

HOW DID WE DELIGHT THEM?

The target audience that we were given was one of health conscious individuals, with some disposable income to spend on healthier food choices and sustainable cosmetics. It needed to appeal to clients that would shop at Waitrose or Jo Malone.

We created a clear, recognisable logo and used fonts that would translate across packaging and online.

Once the branding was confirmed, a fully responsive e-commerce website was built, with simple navigation and a fantastic user experience to ensure that products were easy to find.