G ADVENTURES PASSPORT DIRECT MAIL
WHAT WAS THE PROBLEM?
G Adventures, the world’s greatest adventure travel company, wanted to hit their customer base with news of their latest trips. And because it’s all about travelling to exotic places to try something radically different from your usual holiday, they wanted a direct mail piece in the style of a passport.
HOW DID WE DELIGHT THEM?
Authenticity was key with this piece. We found a textured varnish that really felt like a genuine passport, knowing that our intended audience would respond to this level of attention to detail.
HOW'D IT DO?
G Adventures have told us that their new trips are selling very well and that they got a lot of very positive feedback from their customers.