WATER BY NATURE
WHAT WAS THE PROBLEM?
We’ve worked with worldwide white water rafting company Water by Nature for quite a while now. When they first came to us, they had a brochure that was very hard to navigate. This was a real shame because they usually feature remarkable pictures of their trips, but, because the brochure was so difficult to get around, these pictures weren’t being given the proper showcase they needed.
HOW DID WE DELIGHT THEM?
We totally revised the page layouts of the brochure, started using icons for different excursions and got those amazing pictures front, right and centre. Another thing that wasn’t coming through in the previous iteration was the fact that their trips are all really safe and suitable for people of all ages. So the design, copy and layout was all changed to reflect that. The 2017 brochure has up-to-the-minute images taken by drones, something that we had to factor in during production. (And they’re pretty amazing pictures too.)
HOW'D IT DO?
Their new brochure went down really well with Water by Nature. The feedback they got from their customers clearly showed that their loyal target audience were delighted too.